MWBEs have a Financial Friend in ‘the cloud’ whose Influence Expands Daily
Business mobile phones were once the size of bricks … all the way back in the early 1990’s. The concept of a phone that could also serve as a portable personal computer would have been dismissed as impossible. Now that smart phones and cloud computing are mainstream realities, minority and women-owned businesses (MWBEs) have to figure out how to make the most of them.
The options seem to be endless, and there is no doubt that access to new cloud technology and smart phone applications is changing the way MWBEs use their mobile devices for business. However, by focusing on the key financial benefits of new smart phone functionality for the unique needs of each MWBE, it is possible to make the most of new trends. In particular, minority business owners need to choose their operating platform, leverage cost-saving features, and be mindful of ongoing trends to optimize the best of the new mobile world.
Apple vs. Everybody Else
A first decision in the mobile computing game is: which platform will be the foundational system for the organization? At the moment, a significant battle is being waged in the mobile space between Apple and other smart phone providers, notably Android. MWBEs care mainly because the functionality between Apple’s iOS and open source platforms like Android is very different.