Selecting a distribution center
(DC) or fulfillment center to ship your products
is akin to selecting a day care center for your
children.
You want to be comfortable knowing that
you are dealing with reputable people with a solid track
record. Handing over your products to “strangers”
can be a scary thought. How the DC executes order fulfillment
directly impacts your clients’ perception of you,
so it is imperative to choose carefully.
Most entrepreneurs are understandably
reluctant to cede responsibility for shipment of their
products to unknown third parties. However, It is time
to select a distribution center when you spend most of
your time packing boxes and not doing much else (see last
November’s article where we began this discussion).
We will review how to actually select a DC and the steps
involved in the process. Doing your due diligence is a
vital step to evaluate the DC.
BIO: Emily McHugh is
the CEO and Creative Director of Casauri, designers of
stylish laptop cases and tech accessories, www.Casauri.com.
Emily has an MBA from Columbia Business School.