At A/Del Inc., building a competitive advantage one customer at a time -By Chantae Benson

Rita Rivas, CEO of A/DEL Inc., believes that forming strong relationships with clientele and strategic alliances is the key to success. This formula has taken the company from a one-press mail house operation into a $5.5 million company of approximately 25 employees.

The company started in 1966 yet Rivas became the president in 1991 after taking over the business from her husband. Rivas, a visionary, set out to transform the company into a state of the art facility providing quality printing and quality services. Introducing digital pre-press and direct to plate printing was only one of the immediate changes Rivas made when taking over the company.

At a time when many companies were merging, Rivas chose to develop strategic alliances with ancillary graphic service providers to create a one-stop shopping center for clientele. Among the services A/DEL offers are: premiums and ad specialties and point-of-sale on various materials and fulfillment. All these services fall under one umbrella to create A/DEL Group. A/DEL takes a proactive approach to meeting client’s needs; they handle each phase of the clients project from intake and pre-press through production and delivery.