Developing Disabled Veteran Inclusive External Marketing and Communications Plans

Inclusiveness of disabled veterans and other people with disabilities is not limited to the workforce. It is also a principle that should permeate marketing and communications plans.
By Royston Arch

Developing effective external marketing and communication plans that are inclusive of disabled veterans and other people with disabilities begins internally. Commitment to inclusiveness at all levels of the organization and a culture of appreciation for diversity are the foundations of acceptance and understanding. A true culture of diversity and inclusiveness permeates everything the organization does, from recruiting and hiring talent to market research.

For this reason, external marketing and communications plans are based on an internal acceptance of the value of diversity that includes people with disabilities. People within the organization, including marketing professionals, should have a high level of sensitivity and awareness of diversity, an...

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