Harnessing Creativity to Move Disability Niche Products to Market

People with disabilities bring creative thinking and innovation to companies. They also serve as important links for product development intended to reach an untapped niche product market.
By Jeremiah Prince

Based on the statistics, diversity initiatives are not creating opportunities very quickly for people with disabilities. It is proving to be a stubborn challenge to convince employers that there are millions of people with disabilities who are qualified, talented and capable of filling many of the labor shortages that businesses are experiencing. However, hiring people with disabilities is not just the right thing to do. It is a talent decision that is good for business.

People with disabilities can bring new perspectives, innovation and creativity that enable businesses to adapt to change, become more inclusive and reach underserved markets with disability-focused niche products. People with disabilities must be creative in order to suc...

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