United Rentals Supplier Diversity Program Customized to Canadian Needs

United Rentals has taken the lead in developing a Supplier Diversity Program in Canada. Its remarkable success is attributed to excellent communication with suppliers, an amazing leadership team, and a strong belief that diversity is key to sustaining a competitive position.
-By Jill Motley

United Rentals is a leader in supplier diversity and has taken the program to 49 U.S. states and 10 Canadian provinces. There is one supplier diversity program headed by Jamie Crump, director of strategic sourcing and supplier diversity. The goal is the same in both countries: Engaging the best diverse suppliers who can bring innovation and value to United Rentals, increasing competitiveness and responsiveness to customers. Yet, there are cultural differences between the U.S. and Canada, so Crump was challenged with tailoring solutions that meet the specific needs of Canadian businesses and customers. She developed a mix of strategies that include partnering with dive...

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