Trends & Issues-I


Using External Big Data Drive Insights into Opportunities

Extracting business insights from external big data is a complex challenge. Companies mastering that challenge are discovering new opportunities that enhance competitiveness.
By Gerald Donald

Big Data flows like a continuous stream, often creating a flood of data bits that seem uncontrollable. Buried in the structured and unstructured data, mobile data, Internet data, machine data, and other sources is a wealth of insights into new internal and external opportunities to enhance competitiveness.

Converting the raw data into data analytics that reveal new opportunities is the challenge for the times.

These opportunities include increasing colla....