Using External Big Data Drive Insights into Opportunities

Extracting business insights from external big data is a complex challenge. Companies mastering that challenge are discovering new opportunities that enhance competitiveness.
By Gerald Donald

Big Data flows like a continuous stream, often creating a flood of data bits that seem uncontrollable. Buried in the structured and unstructured data, mobile data, Internet data, machine data, and other sources is a wealth of insights into new internal and external opportunities to enhance competitiveness.

Converting the raw data into data analytics that reveal new opportunities is the challenge for the times.

These opportunities include increasing collaboration across functional silos; streamlining and integrating data silos; and identifying new trends, discoveries, competitors, disruptive technologies and risks. There are leaders in this new frontier of harnessing big data, and they are showing the business world the true potential of the massive...

Read full article or Subscribe