The Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ) received a record number of 250 attendees at the 2019 Hispanic Entrepreneurship Training Program Information Session

Lyndhurst, NJ – In the evening of Tuesday, January 15th, 2019, the Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ) held an Information Session at the Hudson County Community College in Jersey City, NJ, hosting a record number of 250 attendees, almost twice the number of guests it received just one year ago.

In such Information Session, which included small business owners, government officials and corporate sponsors, the SHCCNJ provided detailed information about its popular and increasingly demanded Hispanic Entrepreneurship Training Program (HETP), a state-of-the-art educational and mentorship program that responds to the growing needs of minority entrepreneurs who have the desire and drive to start and expand a business, yet lack the appropriate resources necessary to do so.

The HETP program offers culturally and linguistically appropriate business education and mentorship to these small business owners - AT NO COST - and creates opportunities for visibility and networking with the Hispanic community and beyond.

"2018 was a record-breaking year: we received 97 applications and expanded our class size to 39 students, a 72% increase since the program was launched. So far in 2019, we have received 130 applications and plan to expand class size by another 30%, in an effort to keep up with a skyrocketing demand. Our program is unique in its kind, as we successfully support our students in achieving their particular goals. Small businesses that go through this program experienced tangible, measurable results, which include increase in their sales, access to loans, government certifications for contracting opportunities, and in general, the establishment of solid business pillars for further expansion and growth” said Valeria Aloe, HETP Program Director.

For more information or to apply to the program, business owners can visit www.shccnj.org or call 201-935-0035.
Deadline to apply for the February-June 2019 cohort is January 25th, 2019. However, the Chamber will continue to accept applications for future sessions, all year round.

Background and description of need:

Hispanic entrepreneurs are a driving force for the U.S. economy. Nationally, Latinos are opening new businesses at a rate 2.5 faster than the rest of the population. In New Jersey only, more than 100 new Hispanic-owned businesses are launched each week, quickly adding up to the existing 119,000 Hispanic businesses that currently contribute $20 billion to the state economy each year.

Despite the fast rate of business start-ups, Hispanic entrepreneurs face increasing barriers to success as compared to their non-Latino counterparts. Such hurdles, exacerbated by the fact that 53% of Hispanic-owned businesses are owned by foreign born Latinos, include language and cultural differences, barriers to accessing capital and credit, lack of a supportive network of experienced professionals, and limited opportunities to scale up into new markets beyond their communities.


The HETP program – a free educational program developed by experts and tailored to U.S. minorities:

Thanks to the financial support of government organizations like the Center for Hispanic Policy, Research and Development (CHPRD) and the Hudson County Economic Development Corporation (HCEDC), and of corporate sponsors that include JPMorgan Chase, Prudential, Wells Fargo and PNC Bank, the program has no cost to participants.

A tailored, comprehensive curriculum was crafted by a team of experts that include Fortune 500 professionals, successful small business owners, MBAs and certified coaches. The HETP covers all main pillars of business creation and expansion, and is administered throughout 60 hours of classroom sessions led by bilingual instructors. These classes are complemented with individual coaching, ensuring each student makes significant progress given their individual goals and particular needs.

Some of the topics covered during these sessions include, among many others:
o Marketing Strategy
o Digital Marketing plan
o Legal Considerations
o Access to Capital and Credit
o Business Plan creation
o Government contract opportunities
o Public Speaking
o Business Pitch challenge