Women-Owned Consumer Brands Dominate List Of Innovators

New York, NY - CircleUp, which invests in and advises start-ups, recently announced the CircleUp25, the 25 companies it believes are the year’s most innovative consumer brands. The biggest theme is women-owned and women-led, with those companies accounting for 52% of CircleUp25 companies, up from 44% last year.

“While fewer venture dollars still go to women-founded companies compared to their male counterparts, we believe this list is a strong signal that -- as an industry -- we’re making progress,” it says in its announcement. (Among the many CircleUp25 companies founded by women are Framebridge, Maude and Mirror.)

Winners -- some of them brand-new companies and some already unicorns -- are selected by a panel of expert judges and Helio, its technology platform that identifies, classifies, and evaluates 1.4 million brands. It also uses data from Nielsen, and excludes companies in its investment and credit portfolios.