Hispanic Heritage Month is a time when businesses have the opportunity to showcase their connection and commitment to the Hispanic community. Many businesses are very good about making social media announcements, adding banners to their websites, or including mentions of the occasion in their corporate communications. Some even take things a step further, with company-wide events or themed care packages for staff. What fewer companies do, however, is walk the talk by ensuring their Heritage Month purchases are made at Hispanic-owned businesses. It’s time for this to change.

Consider it a classic case of needing to “put your money where your mouth is” for companies that say they ca....