Finding a competitive advantage in today’s supplier marketplace is all about a hunt for the mean green - only more and more, that green means eco-friendliness and environmental sustainability. For MWBE’s, obtaining green certifications has all too often been a secondary priority. However, given the current trends in preferential awards to sustainable suppliers and contractors, this can’t continue. Instead of coming from behind, it is time for MWBE’s to step up and be LEEDers.

LEED stands for Leadership in Energy and Environmental Design, a standard developed by the U.S. Green Council to create standards for commercial and residential designs along with new and existing construction. A number of large corporations and many U.S. agencies now require LEED certification as a prerequisite for bid qualification. Rather than presenting an additional hurdle, the need to obtain a LEED certification should be seen as an opportunity.

Several small businesses and MWBEs have gone on record complaining about the costs associated with LEED certification. This is a legitimate concern, but it is a short-sighted complaint. Though there is an initial cost for LEED certification, there is an even greater cost over time of not having the certification in place.

What is the cost of a missed contract? Is it one staff member . . . or the difference between a profit and loss for the year? Certification has an upfront price that can be recouped through an increased number of winning contracts. Without the certification, a MWBE won’t even be in the running. With the certification, it moves to the top of the list as everyone strives to show how they are making an effort to be more sustainable in all they do.

Of course, the various levels of LEED certification aren’t just about money and show. They also have tangible environmental benefits in terms of reduced energy consumption, smaller carbon footprints, and smarter use of reclaimed and recycled materials. It’s a difference that has positive impact on both the immediate project and the long term future of the planet.

Making the effort to be more conscious of the environmental impact of every business process will additionally help enhance the reputation of any MWBE business as a green partner. Once this name is made, community standing improves and additional opportunities for partnerships, grants, and contracts can result from a reputation as a sustainable partner.

Without a doubt, LEED certification provides significant competitive advantages to contractors. MWBEs need every opportunity for a marketplace advantage possible to survive and thrive. When an advantage is as clearly signaled as LEED certification, it needs to be seized.